by Rebecca Fennelly on 31st October 2018
JOE Media has made a raft of new senior appointments following its increased focus of creating top quality, professionally produced original shows across multiple platforms.
As well as delivering content onsite and across its core social platforms, JOE is ramping up distribution across YouTube, Instagram TV and Snapchat. The hires also coincide with a number of new commercial partnerships with major clients, including Guinness, Adidas and Shell.
Recent large-scale productions from JOE include its new weekly rugby show, ‘House of Rugby’, together with Guinness and hosted by James Haskell, Mike Tindall and Alex Payne. The show reached number two in the Apple Podcast sports charts in its first week. Second seasons of JOE’s chart-topping and critically acclaimed shows, ‘Unfiltered’ and ‘Boys Don’t Cry’, will return in the coming weeks.
Additionally, JOE was today announced as one of Snap’s new UK ‘Shows’ partners, following the platform’s news that it is expanding content from UK creators in a bid to offer users more choice. JOE has created an exclusive series ‘Fight Of Your Life’, which documents the inspirational journey of MMA fighter Dylan Evans. He was diagnosed with Hodgkin’s Lymphoma and made the decision to continue his training throughout his chemotherapy treatment.
JOE has brought in Dilraj Athwal as Brand & Strategy Director. Dilraj joins from Samsung, where he was Marketing Manager across its UK TV and Audio division. Previously, he had a six-year stretch at Unilever where he was Brand Manager for Lynx. Dilraj brings an unparalleled pedigree of client-side experience, helping to drive forward planning strategy and how JOE works collaboratively with clients.
JOE’s dedicated football channel, Football JOE, is overseen by Head of Football, Matt Stanger who recently returned to JOE having been the founding Editor of JOE.co.uk in 2015. Matt has previously worked for Sky Sports, ESPN, Football365 and the Totally Football Show, covering the 2014 World Cup and Euro 2016 on the ground.
Tom Park joins as Creative Director for Football JOE. Tom joins from Unscriptd where he worked as Football Creative Director, responsible for branded content output for several players including Kyle Walker, Ivan Rakitic, Jesse Lingard, Jamie Vardy, Ruben Loftus Cheek and Theo Walcott. Tom will oversee all commercial creative ideas and executions with advertisers looking to reach JOE’s expanding football audience.
Jack Homan joins as JOE’s Head of Design, from ITN where he worked as producer and motion graphic designer across Channel 4 and Channel 5 News. In his short time at JOE he has created ground-breaking work across both editorial and commercial projects, including original format animations featuring Chelsea Coach Maurizio Sarri, Dele Alli and Lionel Messi.
JOE has also bolstered its sales team with the appointment of Luke Nemorin and Trevor Poulsum, formerly of Tab Media and Oath respectively. Both join as Brand Partnerships Directors. Matt Hatrick also joins from Factory Media as Brand Partnerships Manager.
Additionally, James Wilkins has been promoted to Executive Creative Director, where he will oversee all creative output across commercial and work closely with Head of Content Evan Fanning, to ensure seamless alignment between editorial and commercial departments. Rebecca Fennelly moves to the role of Head of Brand & Communications, where she will oversee and implement PR / communications and marketing activity for the JOE brand.
Gavin Johnson, Managing Director at JOE commented: “JOE’s strategy of creating top quality, professionally produced original shows across multiple platforms and working closely with advertiser partners, needs top talent. Adding Dil, Tom, Jack, Matt, Trevor, Luke and Matt to an already stellar team, means we are on course to build on this year’s huge momentum as we move towards 2019.”