JOE teams up with Russell Kane to launch new podcast ‘Boys Don’t Cry’

London, Thursday 28th June 2018: JOE has announced the signing of multi-award winning comedian, TV and radio presenter Russell Kane to host its next big move into audio, with new podcast series ‘Boys Don’t Cry’, launching today on all mainstream podcast platforms.

The weekly 40 minute show, recorded at JOE’s studios in central London, aims to entertain and provoke conversation amongst young men in Britain by focusing on topics that widely remain taboo and in uncharted territory.

Kane will host a panel of three guests each week – men and women – which will include a variety of names across British culture, from fellow comedians and commentators to TV stars and politicians.

Boys Don’t Cry host, Russell Kane, added: “I’ve always wanted to turn a microphone on those quiet chats us more emotional blokes have. My instinct was that the talk would be interesting and entertaining in equal measure, and now it’s happening. We want to find out what men talk about when they talk about the things they don’t talk about. From sobbing in private, to shaving one’s privates – these are the things that men never really discuss. Until now. Boys Don’t Cry is a long overdue discussion show, where we can dig deep into the inner recesses of male insecurities. Oh, and it’s bloody funny too!”

Commenting on the new show, Simon Clancy, JOE’s Head of Audio who joined the business from the BBC in the Spring, said: “Boys Don’t Cry is the personification of JOE in a podcast, and Russell Kane is a force of nature who blends perfectly with what we stand for. Boys Don’t Cry is a mix of entertaining and serious discussion around issues men spend a lifetime not talking about.

We take different topics each week and relate them to the experiences of your average man – from boy’s holidays to mental health, body hair to Brexit. It’s thoughtful, surprising, laugh-out-loud funny and above all, it makes you think.”

Boys Don’t Cry is JOE’s latest podcast, and follows in the footsteps of the hugely successful ‘Unfiltered with James O’Brien’, a regular in the top 10 UK podcast charts, which has racked up millions of downloads since its launch in October 2017, receiving hundreds of thousands of plays a week. JOE has a number of other podcasts in the pipeline, touching on everything from football to business, all set to be released over the coming weeks and months.

Boys Don’t Cry is available to download every Thursday from Apple Podcasts and all mainstream podcast providers. Each episode will be filmed in full, with short, snackable highlight clips shared across Facebook, Twitter and Instagram.

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