by Rebecca Fennelly on 21st January 2018
London, January 17th 2017: JOE Media has announced the appointment of James Wilkins as its Creative Director. The hire comes alongside a number of other signings across its growing operations in the UK.
Wilkins joins JOE from John Doe, where he worked across the agency’s whole client base including Adidas Originals, Absolut Vodka, Itsu and The Roundhouse. Previous to John Doe, Wilkins was part-owner and Creative Director at digital agency Abundant, which was acquired by Way To Blue.
Wilkins’ key focus will be to lead on idea generation and execution of brand partnerships with JOE’s advertiser partners. He will also influence editorial output across JOE.co.uk and its social channels.
Commenting on his new role, Wilkins said: “I’ve always admired JOE as they’ve lead the way with original and thought-provoking content, and are hugely innovative in their work with brand partners. I was drawn to their progressive thinking, and to say I’m excited about being part of the future they are carving out for themselves is a wild understatement.”
JOE’s Managing Director, Gavin Johnson, added: “Creativity flows through JOE’s business and we are delighted to welcome one of the best Creative Directors in the industry in the shape of James. Our clients are going to love his inspirational ideas whilst his intelligence, wit and personality will heavily influence JOE’s editorial output.”
JOE has also bolstered its growing brand partnerships team with the addition of Partnership Directors Vikash Jasani (Telegraph), Ellie Wythe (Vice), Myles Dobson (MediaCom) and John Cole (TalkSport).
At the end of last year, JOE opened its four-studio production suite, where ‘Total Tekkers Live’ its weekly live show in partnership with Xbox is recorded. Other recent branded entertainment productions have included partnerships with Cadbury’s, Coca Cola, NFL and Formula E.
JOE’s critically acclaimed podcast series ‘Unfiltered with James O’Brien’ is also produced there, in its state-of-the-art podcast studio. To date, guests on the show have included Eric Cantona, Lily Allen, Russell Brand, Matt Lucas and the hugely controversial Bill Browder.